Descrizione

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LA SFIDA DELL’OMNICANALITA’: UN APPROCCIO INTEGRATO DI RELAZIONE CON I CLIENTI 

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PARTECIPA AL PRIMO EVENTO DI NETWORKING ADICO

L’omnicanalità non solo è all’ordine del giorno nell’agenda delle imprese italiane ma implica un cambio di paradigma nel modello di marketing e nel modello di business.

Non riguarda solo il retail ed il consumer ma ormai anche il B2B e settori “lontani” come il Pharma lo stanno abbracciando.

In questo Evento di Networking Adico ci saranno dati di scenario, testimonianze, esperienze e confronto.

Un’occasione per sentire da esperti del settore come cambia il modello di business con l’omnicanalità.

Agenda dell’Evento di Networking Adico :

Introduce e Presiede

Andrea Boaretto
Founder & CEO Personalive

Lo scenario delle imprese italiane e l’omnicanalità

Nicola Spiller

Direttore Osservatorio Omnichannel Customer Experience e Osservatorio Multicanalità,
School of Management Politecnico di Milano

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Testimonianze a confronto

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Sara Rizzato

Customer Engagement & Solutions Lead Amgen
Il progetto RACE  “Raising Amgen Customer Experience”

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Gianpaolo Martire
Responsabile Marketing Verovolley
Fan Engagement Omnicanale

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Discussione con i partecipanti

Vi Aspettiamo numerosi al primo incontro di Networking Adico

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